ABCS

ABCS · Australian web design + SEO/GEO

Websites that rank, convert & scale.

Custom-built sites with SEO and Generative Engine Optimisation (GEO) for Australian allied health and psychology practices ready to grow online.

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Web Design

Fast, accessible websites and online shopfronts for digital or physical products — custom code or built on your preferred platform (Squarespace, Wix, Shopify, etc.). Built to convert visitors into bookings or sales.

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SEO + GEO

Traditional SEO keeps you ranking on Google. GEO — Generative Engine Optimisation — gets you cited by ChatGPT, Perplexity, and AI Overviews. I do both.

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Selected work

Recent projects

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Morning Star Psychology website preview

Psychology Practice

Morning Star Psychology

A custom website for a psychology practice supporting clients across every stage of life — fast booking, clear service explanations, and search-optimised content for the practice's catchment.
Deborah Nott Psychology website preview

Educational & Developmental Psychology

Deborah Nott Psychology

A clean, calming website for an Educational and Developmental Psychologist serving children, teens, and families across South Melbourne.
South Melbourne Psychology website preview

Multi-clinician Psychology Practice

South Melbourne Psychology

A welcoming, professional website for a multi-clinician practice of Clinical and General Psychologists in South Melbourne.

The GEO difference

You already know SEO. This is what comes next.

Your next clients are asking ChatGPT for recommendations. Will it suggest your practice?

SEO still matters — and it always will. Generative Engine Optimisation is the layer on top: it makes your site citable by AI search. Different content structure, different schema, different game. I build both in from day one.

How SEO + GEO work together →

Insights

Latest articles

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·8 min read

Does your allied health practice need a Shopify?

Most practices don't need an online shop. Three patient-facing patterns genuinely benefit — digital downloads, courses, physical therapy products — and here's how to tell if you're one of them.

E-commerceShopifyAllied Health
·7 min read

GEO vs SEO: what Australian businesses need to know in 2026

Generative Engine Optimisation is the new layer above traditional SEO. Here's what GEO is, how it differs from SEO, and why your business needs both.

GEOSEOStrategy
·9 min read

How psychology practices should structure their booking pages

A practical guide to designing booking pages that convert visitors into appointments — clear pricing, low friction, accessibility built in.

Web DesignAllied HealthConversion

Get in touch

Ready to be the practice that gets found?

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